Customer Relationship Management
A complete CRM platform with tiered membership, flexible points, and targeted marketing tools — purpose-built for Taiwan's shopping malls and retail complexes.
VIP Tier System
Shoppers have different habits — some make big occasional purchases, others visit frequently. A single upgrade condition loses high-potential members. RSL CRM offers three conditions per tier; meet any one to upgrade.
Upgrade thresholds are configurable — malls can adjust all criteria to match their customer profile and business goals.
Points & Digital Wallet
Points only drive loyalty when members feel they're worth something. RSL CRM offers five earning triggers and five redemption options — so every member, regardless of spending habit, always has a tangible goal to work towards.
Marketing Tools
From automated voucher campaigns to physical gift giveaways — RSL CRM gives your marketing team the tools to create meaningful moments for every member segment.
Automatically trigger vouchers based on member actions — upgrades, birthdays, or spend thresholds — or issue them manually to any segment. Set validity, terms, and usage limits. Track redemption rates in real time so you know what's actually working.
Manage physical gift inventory tied to member events and spend milestones. Set eligibility by tier, automate fulfilment notifications, and track stock levels — so high-value members always receive their perks on time and your warehouse never runs dry unexpectedly.
Build targeted campaigns combining vouchers, bonus points, and exclusive offers. Segment your audience by tier, purchase category, or visit recency — then push notifications via the member app. Track open rates, redemption, and revenue impact all from one dashboard.
App Integration
RSL CRM integrates deeply with the shopper-facing mall app — giving members instant access to their tier, points balance, and perks. Parking integration means every purchase automatically extends their parking hours, turning a transaction into a tangible benefit they feel on the way out.
RSL Ecosystem
Every purchase, contract, and parking event enriches the member profile automatically. Data flows in from POS and flows back out through the member app — a closed loop that works without any manual intervention.
Every transaction instantly awards points and triggers vouchers — zero staff input required at checkout.
Plate numbers linked to membership. Spend at the POS and parking hours accumulate automatically — no extra step for the shopper.
Counter-level sales data feeds into member spend profiles, enabling accurate category-based segmentation for campaigns.
Tier, points, vouchers, and parking all surface in the shopper app — the member's single view of their relationship with the mall.
Why RSL
A mall isn't a single store. RSL CRM tracks spending across every counter — giving shoppers cross-counter rewards that no generic retail CRM can support.
Points, tier changes, and voucher triggers happen at the moment of transaction — not in an overnight batch. Members feel rewarded while they're still in the mall.
Built around Taiwan's consumer data protection regulations. Support engineers in Taipei, Taichung, Tainan, and Kaohsiung — on-site when you need them.
Start with basic tiered membership and expand into advanced segmentation, app campaigns, and parking integration as your programme matures — all on one platform.
Book a live demo and see how RSL CRM can build a loyalty programme your shoppers will actually use.